1. Taking larger payments At Andy and Clare’s crystal retailing store, The Crystal Barn, customers can purchase crystals for as little as a few pounds. But in the last few years, the business has been in a major growth phase and has begun importing higher-value crystals – which has pushed the average purchase value up to between £160-£200. That’s been underpinned by a move away from cash and toward card payments, says Clare. “97% of our sales are through...