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Boacompra

17
MAR
2019

How can Content Marketing help to Attract the Right Customer

Successful Education of your Prospects through your Website Nowadays` customers have access to a wide range of information that is conveniently made available online. In this massive and competitive digital environment, international companies need to make use of the best practices in order to capture and retain the consumer`s attention. Irrespectively of your company`s business or of the customers you want to attract to your site, one thing is certain: these prospects will use search...
International Ecommerce
10
FEB
2019

Currency and Price Localization: Adapting to a Global Marketplace

What is localization? When it comes to e-commerce, to truly adapt to another specific region, locale or market, different cultural values need to be taken into account. According to Cambridge Business English dictionary, localization as a marketing term is defined as “the process of making a product or service more suitable for a particular country, area, etc…” Usually when we hear the word localization, the most common and obvious requirement that comes to mind is...
International Ecommerce
10
FEB
2019

Do you want to be successful in LATAM? Build a trust relationship with your clients

What defines consumer trust? Consumer trust in the LATAM market is slowly but surely rising. According to a study by Statista that compares the 4th quarter of 2016 and the 2nd quarter of 2017, the confidence index went from 83% to 85% in six months. Even though the lack of trust in the payment system is one of the main barriers to e-commerce in LATAM, having its own set of “rules” to be addressed, it’s not something that by itself defines the overall confidence index....
International Ecommerce
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